Buyer Persona Workshop Form

Power Team Workshop

The purpose of this form is to help you identify your prospective referral partners and power team prospects. Please critically think through each answer to get the best possible results.

1. What's your first name?*

2. What's your last name?*

3. What's your email address?*

4. What's the primary resource you help your ideal buyer acquire? (example: Staffing)*

5. What causes your ideal buyer to lack the resource you provide? (example: More sales than the team can fulfill)*

6. What type of professionals will see your ideal buyer struggling because they don't have the resource you provide? (example: Sales coach)*

7. Other than you, who else will likely be needed to resolve the challenge? (example: Group benefits, payroll, software developer)*

8. What's the primary resource provided by the others who will likely be needed to resolve the challenge? (example: Group benefits brings "talent attraction and retention.)*

9. List a total of five types of professionals who will see or help resolve the challenge?*

10. Write the name of someone you know and trust who fills each of those five roles? Write "NA" for any role you don't have someone to refer. (example: 1. CPA / John Smith; 2. Attorney / NA)*

Please select if you would like to receive a copy to your email:

Receive a copy to your own email